Discuss the role of product positioning

Byten more experimental Block-I satellites had been launched to validate the concept.

Discuss the role of product positioning

It is a means of establishing identity, one that sets a business apart from competitors. It is also determined by variables that include price, target audience, and the area where a firm does business.

A business must set itself apart from its competition. To be successful it must identify and promote itself as the best provider of Positioning is the means by which a brand or company presents its features and benefits to prospective customers.


To be successful it must identify and promote itself as the best provider of attributes that are important to target customers. Day Services marketing is customer-directed communication that promotes a service instead of a physical product.

Using the example of a law firm, we can describe its positioning and infer the type of client the firm hopes to attract. Some law firms specialize in personal injury cases, which suggests that they will position their offerings to individuals who are likely to be sensitive to price and in the market for a short time.

Personal injury attorneys do business in specific cities, which may also determine the nature of prospective customers.

Positioning Your Argument - Learning Historical Research

Others firms specialize in corporate law, which might involve large businesses navigating complex transactions or highly regulated markets. In these instances, the law firm would position itself to attract businesses with deep pockets that need a broad range of services.

Discuss the role of product positioning

Another example is the specialty firm that offers a narrow range of services to a very targeted client base. For instance, a startup company might need a firm positioned for clients who only need to secure a patent.

Operating on a shoestring budget, these sorts of clients would be extremely sensitive to price but not constrained by geography.Human resource management (HRM), or human resource development, entails planning, implementing, and managing recruitment, as well as selection, training, career, and organizational development initiatives within an organization.

North South University is the first private university of Bangladesh, It was established in Approved by the University Grants Commission (UGC) of Bangladesh. ยง Implementation of Texas Essential Knowledge and Skills for Transportation, Distribution, and Logistics, Adopted (a) The provisions of this subchapter shall be implemented by school districts beginning with the school year.

Positioning strategies The following is a list of some established product positioning strategies. Think about your product in terms of each one.

Discuss the role of product positioning

Muhammad Yunus was born in Chittagong, Bangladesh, educated at Dhaka University, was awarded a Fulbright scholarship to study economics at Vanderbilt University, and became head of the economics department at Chittagong University in He is the founder and managing director of Grameen Bank.

Yunus and Grameen Bank are winners of the Nobel Peace Prize. PI is a worldwide leading supplier of solutions in the fields of motion and positioning.

PI does not only develop and produce a broad range of positioning stages and actuators for linear, rotary and vertical motion or combinations of different axes.

The importance of product positioning to the marketing strategic planning